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Pink poison 粉紅色藥
아라리오뮤지엄은 프로젝트 언더 그라운드의 일환으로 독창적인 작업으로 주목 받고 있는 젊은
작가, 구민정, 심래정의 <핑크 포이즌(Pink poison, 粉紅色藥)>을 개최하였습 니다. 전시의 모티브가 된 불투명한 분홍색 약은 소화제 펩토 비스몰(Pepto- Bismol)입니다. 아름다운 색감과 달콤한 향으로 인해 선뜻 먹게 되지만, 입에 넣는 순간 쓴 맛으로 인해 보여지는 것에 속았음을 깨닫게 합니다.
Service
Identity Design
Client
ARARIO MUSEUM
Year
2017
Pink Poison 粉紅色藥
The motif for the exhibition title comes from the America’s intransparent pink digestive medicine ‘Pepto Bismol’. This pink syrup medicine seems edible due to its charming color and sweet scent, but once you take a spoonful, the strong bitter taste spreads in your mouth, making you realize that you have been deceived by its looks. As these experiences accumulate, when encountering a similar scent or taste again, side effects such as vomiting occur. Under the exhibition title ‘Pink Poison’, the two young artists will express the sweet driving force and trickery that leads to enchantment, and the state of indigestion and vomiting that follows due to betrayal of desire.
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